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Marketing Manager

Brand Manager
ChicKing

Marketing Manager

Brand Manager
1 Post
ChicKing
1 Post
Verified
Bahan | Yangon
Full Time
Recruiter active 1 day ago The recruiter at this company was last active reviewing applications.

Experience level

Manager

Job Function

Marketing, Media, Creative
Job DescriptionPosted: 25 Jul 2025

1. Brand Marketing & Strategy

  • Localize and adapt Chicking’s global branding to fit Myanmar’s culture and consumer habits.
  • Develop annual and quarterly marketing plans aligned with sales and business objectives.
  • Plan and launch ATL (billboards, radio) and BTL (flyers, sampling) campaigns.

2. Digital Marketing & Social Media

  • Manage Facebook, TikTok, and Instagram accounts with engaging content and promotions.
  • Run paid digital campaigns (FB ads, Google) to drive store traffic and delivery orders.
  • Collaborate with influencers and food bloggers.

3. Local Store Marketing (LSM)

  • Create grand opening, anniversary, and neighborhood activation plans for each outlet.
  • Design localized promotions for delivery partners like foodpanda or GrabFood.

4. Customer Engagement & Loyalty

  • Analyze customer feedback and sales data to improve offers and menu presentation.
  • Launch simple loyalty programs or digital CRM tools in partnership with POS.

5. Campaign Execution & Performance Monitoring

  • Develop campaign briefs, oversee creative production, and coordinate with designers or agencies.
  • Monitor marketing ROI (footfall, promo redemptions, digital KPIs).
  • Conduct competitor benchmarking and market scans.

6. Team & Vendor Management

  • Liaise with local agencies, print vendors, influencers, and media outlets.
  • Build and manage a small marketing support team as brand scales.

Open To :

Male/Female

Job Requirements

  • Bachelor’s degree in Marketing, Business, or Communications.
  • 3–5 years of experience in marketing, ideally in F&B, retail, or QSR sector.
  • Strong understanding of Myanmar’s consumer trends, youth culture, and digital behavior.
  • Experience with social media marketing, basic design tools, and campaign planning.
  • Fluent in Burmese; working proficiency in English.
  • Energetic, creative, hands-on, and result-driven.

What We Can Offer

Benefits

Basic Salary
Transportation Allowance
Relief Allowance

Highlights

Join the experience team &
fun the working environment

Career Opportunities

Attractive Salary

About Our Company

1. Company Introduction
Dubai ChicKing is a globally recognized Hala quick-service restaurant brand, orginally founded in Dubai, UAE. With over 20+ years of international sucess and branches in multiple countries, ChicKing is known for its fresh, high quaility fried chicken and family-friendly dining experience.

In(Year 2025), Dubai ChicKing proudly arrived in Myanmar, bringing world-class standards in taste, quality, and service to local communities.

2. Vision
To become Myanmar's leading Halal quick-service restaurant, delivering happiness and great food experiences to every customer.

3. Mission
Serve high-quality, Halal-certified food at affordable prices.
Provide a welcoming and family-friendly dining atmosphere.
Create opportunities for local talent through training and career growth.
Expand across Myanmar with international standards while embracing local culture.

4. Core Values
Quality - Fresh, safe, and hygienic food .
Integrity - Honest and transparent food in everything we do.
Customer First - Service with care and respect.
Innovation-Always improving our menu and customer experience.
Community-Creating jobs and supporting local communities.

5. Products & Services
Signature fried chicken (spicy & classic)
Burgers, wraps , and sandwiches
Rice meals and family combos
Beverages and desserts
Dine-in, takeaway and delivery services.

6. Why Choose Dubai ChicKing Myanmar
International brand with a trusted reputation
Halal-certified food prepared with strict hygine standars
Family-friendly atmoshpere
Affordable prices without compromising on quality
Career development opportunities for Myanamar Staff

7. Future Expansion in Myanmar
Opening multiple outlets across major cities
Introducing localized menu items for Myanmar taste preferences
Training and developing local staff to international QSR standards
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