With constantly changing market landscape, RTM function needs to be established to play a significant role for the JTI business in driving sales operations efficiency and effectiveness. With the growing importance it will require an incumbent to support the RTM & Commercial Excellence Manager in developing and pipelining RTM strategies. The incumbent will be directly responsible for: Streamline RTM strategy for different areas based on JTI commercial agendas Maintain a strong relationship with key business stakeholders internally and externally Successfully implement the coverage strategy, route management, channel strategy and data analysis Ensure the field force understanding of coverage expansion/optimization Usage of RTM system (ArcGIS) and tools through training As the RTM Associate in the area of Sales, you will: Coverage & Route Management Support the implementation and continuous improvement of coverage, route-to-market (RTM), and channel strategies to maximize market reach and sales effectiveness. Lead trade segmentation, wholesale mapping, and route optimization initiatives to support RTM transformation. Review and validate route creation and optimization proposals from distributor teams, ensuring alignment with RTM principles and business objectives. Develop, maintain, and communicate coverage and route management policies, guidelines, databases, and documentation. Deliver training and capability-building programs to strengthen field force understanding of coverage principles, route optimization, and RTM systems and tools. Distribution Performance & Productivity Manage and cascade coverage expansion and optimization frameworks across all regions. Monitor and analyze distribution performance, coverage productivity, and route efficiency to identify improvement opportunities. Drive initiatives to improve distribution effectiveness, field force productivity, and service levels. Provide data-driven insights and recommendations to support the achievement of distribution KPIs. RTM Analytics & Market Intelligence Analyze outlet, customer, and geographic data to identify growth opportunities, coverage gaps, and market potential. Support strategic decision-making through RTM performance analysis, market intelligence, and actionable recommendations. Utilize ArcGIS and other analytical tools to enhance outlet targeting, territory planning, and coverage optimization. Best Practices & Continuous Improvement Identify, adapt, and deploy RTM and distribution best practices from JTI markets, Regional Office, and HQ to improve local sales operations. Support continuous improvement initiatives to enhance operational efficiency and execution excellence. RTM Reporting & Governance Develop and maintain RTM dashboards, reports, scorecards, and performance tracking tools. Monitor the execution of RTM strategies and initiatives in collaboration with Regional Sales Managers and Area Sales Leads to ensure compliance with RTM standards and guidelines. Conduct post-implementation reviews and performance evaluations to identify lessons learned and drive continuous improvement. Prepare management reports and recommendations to support RTM and distribution optimization.